Platform
See which agents visit your website, watch what they did, ask them what your buyers ask, fix what stops them, and credit the buyers they send you. Everything in one workspace, built on the same data.
Every AI agent on your site, named, with what it read and how Airglow knows it's an agent.
Agent visits, Replays, AnalyticsAsk the major agents your buyers' questions, on a schedule, and catch wrong answers before buyers do.
Test Runs, Shortlists, ChecksA ranked list of what stops agents, and the buyers they send you, linked back to the visit.
Issues, Buyers sent by agentsSee
Airglow records agent visits, not people, and shows them next to the rest of your traffic.
A live feed of every AI agent: assistants like ChatGPT, Claude and Perplexity, AI browsers like ChatGPT Atlas and Perplexity Comet, AI crawlers like GPTBot and ClaudeBot, and coding agents. Each visit shows the pages read and how the agent was identified.
Step-by-step replays of agent visits: pages opened, what was read, clicks, and where the agent gave up. Your own test runs sit in the same list. Share a clip with one link.
Your “direct” traffic broken into links shared privately, agent visits, buyers sent by agents and what's actually direct. Compare it with your Google Analytics numbers week by week.
Where your content travels: links shared in Slack, Teams, WhatsApp and iMessage, copied text, embeds on other sites, printed and saved pages, and translated pages.
Test
Real visits tell you what happened. Tests tell you what will happen when a buyer asks.
Test Runs
Sample dataDoes Acme support SSO on Pro?
Every weekBest SOC 2 tools for startups
Every weekHow much does Acme cost for 50 seats?
One-timeAdd Acme's audit API to a Python service
Coding agentsFix and credit
Problems ranked by how many agent visits they affect: pricing hidden behind “Contact sales”, pages that block agents, answers buried too deep. Each one says what to change, and you can re-test with one click.
When a buyer arrives “direct” after an agent read your pages, Airglow links the two, so you can see how much of your pipeline started with an AI. Included on every plan.
How data gets in
One tag in your site's head. Cookieless by default. It sees AI browsers and agents that run JavaScript.
If your site runs on Cloudflare, Airglow can run there too and count the agents that never run scripts.
Read-only imports from Google Analytics 4, Search Console and BigQuery, for history and comparison.
Airglow's own runs with the major AI agents, so you get answers even before real agents visit.
What you can see
Every site starts with the script. Cookies and a server connection each add more of the picture.
| ScriptCookieless, the default. One line, any site builder. | + CookiesOptional, only for visitors who agree to cookies. | + Server connectionCloudflare, set up with us. Vercel and log imports coming soon. | |
|---|---|---|---|
| AI browsers acting for a personChatGPT Atlas and agent mode, Comet, Claude, Dots, Muse, Instinct | Detected by behavior and how they name themselves | Same | Same, plus signed identity where the tool signs requests |
| Replays of agent visitsStep by step: pages, clicks, where it gave up | Yes | Yes | Needs the script too: the server never sees the page |
| Live AI-search fetchesChatGPT-User, Claude-User, Perplexity-User reading a page for someone's question | Not visible: they don't run JavaScript | Not visible | Every request |
| AI crawlers and search botsGPTBot, ClaudeBot, OAI-SearchBot, Googlebot, Bingbot | Only the few that run JavaScript, like Meta's web indexer | Same | All of them |
| Agents your security blockedBot protection or a firewall stopping an agent | Not visible | Not visible | Yes, on Cloudflare |
| One visit across pagesThe path an agent or buyer took | Within one browser tab | Across tabs and return visits | Adds requests the browser never ran scripts for |
| Buyers sent by agentsA “direct” visit linked to an earlier agent visit | Estimated from network and timing | More accurate: follows the same browser | Most complete: includes agents that never run scripts |
| Copied text, translations, scrolling, clicksWhat happens on the page | Yes | Yes | Not visible to the server alone |
| Links shared privatelySlack, Teams, WhatsApp and iMessage previews | When preview images are served from Airglow | Same | Yes, from the preview requests |
| What people doYour human visitors | Counted, never identified and never recorded, at every level | ||
Most sites start with the script alone: it sees the AI browsers working for buyers, which is the kind analytics counts as people. Add a server connection to see the crawlers and AI-search fetches that never run scripts.
How Airglow identifies agents
Agent detection is never a black box. Each visit carries one of three labels, so you can decide how much to trust it.
| Label | What it means |
|---|---|
| Signed | The agent proved who it is with a cryptographic signature (Web Bot Auth). |
| Declared | The agent named itself in the request, like GPTBot or ClaudeBot. |
| Detected | It behaved like software: machine-paced typing, perfectly straight mouse moves, and traces that browser automation leaves. |
Teams and agencies
Each workspace has its own websites, plan, card, spend cap and data. Nothing mixes between clients.
Invite people by email. Sign-in uses one-time email links, so there are no passwords to manage.
Every AI test is priced before it starts and checked against your workspace cap and any per-website budget.
Works with
Webflow, Framer, WordPress and any site where you can add a script tag.
Google Analytics 4, Search Console and BigQuery, read-only.
Run Airglow on Cloudflare to count agents that don't run scripts.
Deploy notifications from Vercel, Netlify, Cloudflare Pages and GitHub for checks before you ship.
Free for one website. No card needed.